Profiting From Mobile
By Starmount and Retail TouchPoints
From comparing prices to finding products, as many as 79% of consumers today use a smartphone to help with shopping, according to a recent study from Google entitled The Mobile Movement: Understanding Smartphone Users. This is a dramatic shift in consumer behavior that retailers simply can’t afford to ignore. Given the explosive growth of mobile sales and unprecedented competition in the retail space, now is the time for businesses to take action by creating a mobile strategy.
This informative white paper will explore the following key steps required for mobile success:
- Boosting the Performance of the IT Infrastructure
- Prioritizing Mobile Security
- Facilitating More Effective Store Flow